Award winning journalist Alistair Clarke has a unique place in the history of commercial radio in the North West, having launched three newsrooms “from scratch” at radio stations in Blackpool, Wigan/St Helens and Warrington during a broadcasting career spanning 15 years.
Revered by his peers and respected by his contacts, Alistair has been responsible for breaking some of the biggest stories in the country from major police investigations to sports scandals.
He knows what information the Press wants from you, how you should deal with broadcast interviews and what to do in the centre of a crisis.
Some of your departments, for example, may need a basic introduction to the media. Others deal with journalists on a day-to-day basis and need practice in giving interviews, creating soundbites and reputation building. Business leaders should undertake a crisis media management course at least every 12 months.
Alistair began to specialise in training more than 10 years ago providing courses for police forces and major companies.
He has also trained more than 50 journalists in all aspects of the industry including writing stories, interviewing techniques, elocution and law.